Chick-fil-A's Corporate Purpose is 'To glorify God by being a faithful steward of all that is entrusted to us' ~ COO Dan CathyEat More Kale. You'd think it wouldn't be a big deal since no one is dumb enough to mistake a kale clothing reference for a chicken sandwich.
But Chick-fil-A have brought the full force of the corporate attorneys and, no doubt, an angry, wrathful God down upon poor Mr. Moore. It seems the company is claiming ownership of every use of the words "eat more" (spelled correctly).
Eat More is the name of a Hershey candy bar.
Eat More Brook Trout is on a t-shirt sold by an Idaho fisherman.
Eat More Cheese is a Green Bay Packers fan site.
You can find the phrase "eat more" connected to just about every healthy, and a lot of unhealthy, food.
There is even a line of Eat More Shit shirts for Chick-fil-A to go after.
If I haven't angered the Chick-fil-A priests/lawyers yet, how about this image.
Happy Chicken suicide Cult is an unconnected blog that had the perfect graphic. My deepest apologies if Chick-fil-A comes after you now.