More than ever before, this year I am going to stretch my Christmas giving by buying gifts from people who deserve my patronage. I'm going to look to artisans and craftsmen, non-profits, and deserving small businesses as the sources for most of my gift buying. That way my gift buying won't funnel profits into some corporate balance sheet. Rather, I will be helping the people I am buying from more than those I am giving to.
I won't be perfect. I'm sure a book or two from Barnes & Noble and a DVD from Best Buy will find their way under the tree. But as far as I can within the scope of my imagination I shall ignore the corporate giants and buy from people my own size.