Shadow Mountain is one of those kind of churches. You know the type. They are big, they have a shopping mall, an ATM machine to encourage spending, and their services are a mix of a soft rock concert and a revival meeting. They don't believe in any actual doctrine except the one expressed in the movie Wall Street, "Greed is good."
Since the Boston bombing Shadow Mountain has been saturation advertising on local television in San Diego. What are they selling? Fear. The gist of the ads are that the world is a terrifying place filled with scary people and you should be scared all of the time. So come into our church, listen to the performance, buy a couple of over priced tee shirts, a "Jesus Loves You" key ring, and, of course, several of the pastors books and DVDs and we'll tell you to not be scared.
It's clearly exploitative, although I guess I should be happy they are not showing pictures of mangled corpses. They saw an opportunity to market their church and like any soulless big business they leapt on the chance to sell their brand. And they always need more suckers (or customers, I don't know what they call their victims) to keep pastor David Jeremiah in the luxury to which he has become accustom.