The salesman knows nothing of what he is selling save that he is charging a great deal too much for it. ~ Oscar WildeTo the cynical neo-conservative, war is just a product to be pitched to the American consumer, no different than a laundry detergent or soda brand. First, you hold focus groups to test market snazzy catch-phrases. Then you engage a flashy media blitz (Daily Show clip) to convince the public they just gotta have that mangy puppy. Then, all you gotta do is stand back and watch the bombs fall. Shock and Awe, baby! It worked with Iraq and Ari Fleischer's Freedom's Watch is preparing for a boffo marketing campaign to sell war with Iran.