Clinton v. Trump - We versus I

Presidential campaigns work best if they have a central theme around which they are built. Both campaigns have settled on central themes that couldn't be more different.

Clinton - "We Are Stronger Together"

The noun, We, is the key. It speaks of inclusiveness, a national family, working together to better ourselves. Hillary sees herself as part of something larger than herself. Something we are all a part of. It is a theme at the core of the concept of democracy.

Trump - "I Am Your Voice"

The noun is I. Trump is the Übermensch, the superman. He speaks for you, you need not speak for yourself. "I alone can fix it." You need not lift a finger because I stand alone, the colossus who will do everything for you. It is a theme at the core of the concept of authoritarianism.

It is a stark choice. We Americans have a choice between being part of a larger community or pawns to a strongman who will dictate his will upon us.