1. Never Target a Scapegoat Who Can Fight Back
Christie ladled all the blame on his Deputy Chief of Staff, Bridget Kelly. To color the accusation he described her as an insecure slut incapable of rational thought. She's a bad choice. Kelly is an experience political operative who knows how to defend herself. At the beginning of the scandal Kelly was a loyal Christieite willing to take the hit for her boss, secure in the knowledge that her loyalty will be repaid in time. By scapegoating her, Christie has turned a loyal friend into a formidable enemy. A better scapegoat would have been some low-level civil engineer with drug problems who has recently died.
2. Don't Be an Arrogant SOB
People love a good scandal but they are willing to forgive sincere contrition, or even fake contrition. Christie tried this tack, briefly. But contrition fits him like a tutu. He's back to his old in-your-face ways that only works as long as you can keep the trains running on time. Or the bridges don't back up.
3. Be an Ignorant Simpleton
This tactic has worked wonderfully for centuries. Ronald Reagan mastered this role during the Iran-Contra scandal. Even Reagan's most fervent supporters agreed that Reagan was the Forrest Gump of politics, a good-hearted simple-minded fool who didn't understand what was going on around him.
Christie has tried an odd variation of this tactic. His position is that he was so focused on the grand issues, like the origins of the universe, that he couldn't be bothered with the minutia of day-to-day governance. He claims ignorance because the petty problems of the people of New Jersey are beneath him. It's an interesting tactic that I can't see working.
4. If All Else Fails, Tell the Truth
Chris Christie would rather wear a tutu in public than resort to that.
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