An Aurora Theory

Police are trying to discover the motive for the Aurora Massacre. They shouldn't ignore the possibility that James Holmes was hired by a consortium of gun makers and sellers to improve their businesses.

Take the AR-15, for example. This is a product that has only one practical use - the killing of human beings. The Aurora Event was a highly effective product demonstration proving that, even in the hands of a rank amateur, it can create an impressive display of slaughter.

It makes more sense than any of the other theories out there.